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File: 970207_aadcu_009.txtMEDICAL LESSONS LEARNED DESERT SHIELD/STORM CATEGORY: Blood ISSUE/ITEM NO: SUBJECT: Command and Control (PA Support) BACKGROUND: Recruitment of blood donors is a significant challenge to successful blood operations. Media support is vital to this effort. DISCUSSION: Public Affairs support to the Air Force Desert Storm Blood Program was outstanding. Pre-formatted news releases, background information, and question/answer materials provided via USAF/SGHR were heavily used at the base level with great success. This assistance was greatly appreciated. ACTION RECOMMENDED: Similar materials should be maintained and regularly updated for use on short notice, if required. Continue such initiatives as requirements dictate. SUGGESTED OPRs/OCRs: HQ USAF/SGHR/PA MAJCOM/SG/PA SUBMITTER: Terry W. Clarke/Capt/HQ ATC/SGAX [(b)(2)]
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