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                                              MEDICAL LESSONS LEARNED
                                                    DESERT SHIELD/STORM
        CATEGORY: Blood

        ISSUE/ITEM NO:

        SUBJECT: Command and Control (PA Support)

        BACKGROUND: Recruitment of blood donors is a significant challenge to successful
         
        blood operations. Media support is vital to this effort.

        DISCUSSION: Public Affairs support to the Air Force Desert Storm Blood Program
        was outstanding. Pre-formatted news releases, background information, and
        question/answer materials provided via USAF/SGHR were heavily used at the base
        level with great success. This assistance was greatly appreciated.

        ACTION RECOMMENDED: Similar materials should be maintained and regularly updated
        for use on short notice, if required. Continue such initiatives as requirements
        dictate.

        SUGGESTED OPRs/OCRs: HQ USAF/SGHR/PA
                                                    MAJCOM/SG/PA
                          SUBMITTER:  Terry W. Clarke/Capt/HQ ATC/SGAX
                                                    [(b)(2)]
                          

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