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File: 970207_aadci_131.txtODS MEDICAL LESSONS LEARNED BLOOD PROGRAM BLOOD ISSUE NO. 5 Media Support for Recruiting Donors Excellent (SGHR ITEM NO. 13) DISCUSSION: Recruitment of blood donors is a significant challenge to successful blood operations. Media support is vital to this effort. Public Affairs support to the AF ODS Blood Program was outstanding. Pre-formatted news releases, background information, and question/answer materials provided via AF/SGHR were heavily used at the base level with great success. This assistance was greatly appreciated. RECOMMENDATIONS: Similar materials should be maintained and regularly updated for use on short notice. Continue such initiatives. ACTIONS REQUIRED: Continue excellent support of the blood program. ACTIONS COMPLETED: N/A. STATUS: Closed.
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